Why Some Folks Are Criticising UN Ladies Pakistan’s Anti-Dowry Marketing campaign


Pakistani clothier Ali Xeeshan collaborated with UN Ladies for an anti-dowry marketing campaign.

The United Nations Entity for Gender Equality and the Empowerment of Ladies Pakistan has lent its assist to celebrated designer Ali Xeeshan’s trend marketing campaign towards dowry – however not all on social media are pleased with the collaboration. Based on information web site Each day Pakistan, Mr Xeeshan’s newest assortment ‘Numaish’ highlights the bitter actuality of the age-old observe of dowry whereas urging individuals to take a pledge towards it. The gathering was showcased on the ‘Pantene HUM Bridal Couture Week 2021’ and developed in collaboration with UN Ladies Pakistan.

“UN Ladies Pakistan helps NUMAISH – a pledge towards dowry by @ALIXEESHAN,” the organisation tweeted, sharing placing photographs that intention to focus on the burden of dowry. 

Whereas a number of individuals applauded the collaboration and the social message behind it, some criticised the style designer saying that his marketing campaign towards dowry whereas promoting costly garments represented nothing however hypocrisy on his half. 

Some felt that anybody concerned within the opulent marriage ceremony enterprise of Pakistan had no proper to criticise the tradition of dowry. Many additionally identified that similar to dowry, the burden of shopping for costly marriage ceremony garments additionally fell on the bride’s household and blamed the style designer for being complicit in regressive practices.

Nonetheless, many on Twitter applauded the marketing campaign, saying that it used excellent visuals to impart an essential message.

Based on Mr Xeeshan, Numaish goals to make clear the “epochal and alarming difficulty of households fretting over saving cash for his or her daughters’ dowry (Jahez) as a substitute of their schooling.”


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