Why Some Folks Are Criticising UN Ladies Pakistan’s Anti-Dowry Marketing campaign
The United Nations Entity for Gender Equality and the Empowerment of Ladies Pakistan has lent its assist to celebrated designer Ali Xeeshan’s trend marketing campaign towards dowry – however not all on social media are pleased with the collaboration. Based on information web site Each day Pakistan, Mr Xeeshan’s newest assortment ‘Numaish’ highlights the bitter actuality of the age-old observe of dowry whereas urging individuals to take a pledge towards it. The gathering was showcased on the ‘Pantene HUM Bridal Couture Week 2021’ and developed in collaboration with UN Ladies Pakistan.
“UN Ladies Pakistan helps NUMAISH – a pledge towards dowry by @ALIXEESHAN,” the organisation tweeted, sharing placing photographs that intention to focus on the burden of dowry.
UN Ladies Pakistan helps NUMAISH – a pledge towards dowry by @ALIXEESHAN.
Share this highly effective message and be a part of us to #StopDowryMongering#NumaishNaLagao#JahezkhoriBandKaro@UN_Women@unwomenasiapic.twitter.com/4RCXWpkB9f
— UN Ladies Pakistan (@unwomen_pak) February 7, 2021
Whereas a number of individuals applauded the collaboration and the social message behind it, some criticised the style designer saying that his marketing campaign towards dowry whereas promoting costly garments represented nothing however hypocrisy on his half.
Nice message. However capitalism stays undefeated. Whereas designer #AliZeeshan has put forth an applaudable message, however his very bridal attire value an arm and leg to the identical bride’s household. 1 designer costume prices as a lot as your complete dowry. #SayNoToDowry#CapitalismThriveshttps://t.co/U5jyJp3YPe
— Aimen Akhtar (@aimenakhtar97) February 10, 2021
However what to say to the designer who initiated this marketing campaign & offered bridal attire ranging from LACS…
An harmless query
— Adnan Hameed (@adnan6673) February 10, 2021
— uzair khan (@uzairkh60095998) February 9, 2021
Some felt that anybody concerned within the opulent marriage ceremony enterprise of Pakistan had no proper to criticise the tradition of dowry. Many additionally identified that similar to dowry, the burden of shopping for costly marriage ceremony garments additionally fell on the bride’s household and blamed the style designer for being complicit in regressive practices.
i do know
but when an individual is concerned in promoting costly marriage associated stuff shouldbt b proper individual to speak about dowry
important expense of marriage is anyway the bridal/groom costume n marriage cermony which value from as little as 5 lakh .by bride father
— Yaseen Sani (@Sarkarsani) February 7, 2021
Such hypocrites. The identical@ALIXEESHAN burdening mother and father
by promoting unaffordable
attire is educating society towards
dowry. Gareeb ka mazak urao. A superb commercial
technique, use social points to realize public’s consideration to the newly
launched “luxurious” bridal put on. @reportpemrahttps://t.co/FXsoq9Qodw
— Miqdad Sibtain (@MiqdadSibtain) February 8, 2021
Nonetheless, many on Twitter applauded the marketing campaign, saying that it used excellent visuals to impart an essential message.
This image is so highly effective, the dowry mongering wants to finish!
It hurts my coronary heart how the household of a lady begins saving for dowry the second a lady is born in a family, and finally ends up broke ????#StopDowryMongering#NumaishnaLagao#DowryFreePakistanhttps://t.co/ucrnlV8jU6
— Rida Sharif (@ridasharif) February 8, 2021
— Amber (@mbrbaloch) February 8, 2021
Based on Mr Xeeshan, Numaish goals to make clear the “epochal and alarming difficulty of households fretting over saving cash for his or her daughters’ dowry (Jahez) as a substitute of their schooling.”
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