WolfzHowl appoints Mohammed Taslim Arif as senior strategist


Arif has labored with manufacturers like Hindustan Unilever, Magic Bus, Shopper’s Cease, Asian Paints, amongst others

Wolfzhowl Strategic Instigations, a model technique consultancy, has roped in Mohammed Taslim Arif because the senior strategist to additional diversify and strengthen its present group.

Arif comes with an expertise of eight years, 5 years in promoting and three as a model advisor. Just a few of the important thing manufacturers in his portfolio embody Hindustan Unilever, Magic Bus, Shopper’s Cease, Asian Paints, Cadbury, Swiggy, Mahindra Swaraj Tractors amongst others.

“An efficient technique is the fulcrum of a cultural shift or behaviour change. At the moment, companies are searching for strategic options which may stand and ship on their very own. WolfzHowl has been the flag-bearer of this perception. I’m trying ahead to being a part of the subsequent chapter of WolfzHowl’s story,” Arif stated on his new position.

As per Prerna Dubey Gupta, built-in strategist, Wolfzhowl, the subsequent massive wave of consumerism is coming in from semi-urban and rural India — Covid-19, resulting in reverse migration, has levelled the enjoying subject for the semi-urban audiences — Manufacturers are taking a look at unlocking the semi-urban viewers at each strata of society. “Purchasers have been demanding this of us and with our nice tradition of studying and cross-fertilization of concepts throughout group members, we now have been capable of ship some very thrilling initiatives. Arif’s intensive expertise on manufacturers like Asian Paints, Mahindra, HUL, Customers’ Cease amongst others has helped him perceive the semi-urban and semi-rural audiences in-depth. He has an innate potential of understanding the heart beat of the patron and crafting a method greatest fitted to them. His expertise reinforces our already sturdy semi-urban and semi-rural technique choices,” she added.

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